CLÍNICA MONTERRICO
Hi to life
The act of saying 'hi' with a simple wave is recognized across the globe.
Harnessing this universal gesture, we propose the "HI TO LIFE" protocol, a straightforward method to quickly identify potential stroke victims in any language or culture.
Transforming an everyday action into a lifesaving one, we aim to cut through language barriers and equip people of all countries, in particular to developing countries, with the knowledge to act swiftly in responding to the early warning of stroke - potentially saving more lives across the globe.
Accolades
D&AD Impact: Shortlist - Future Impact
SMILE ASIA
The Cleft Collection
Each year, over 100,000 children in Asia are born with cleft lip and palate. These birth defects turn the simple act of eating, a basic activity of daily living, into a struggle for them.
To raise awareness about these conditions, We created The Cleft Collection. This unique set of cutlery was deliberately designed to change the way people eat so they can experience how difficult every meal is for children with cleft conditions.
With the help of Ritz Carlton, a four-course dinner crafted by Executive Chef Massimo Pasquarelli was organized. Unsuspecting guests, including several key opinion leaders, experienced how difficult it was to dine with The Cleft Collection.
Accolades
Cannes Lions: Shortlist - Media
D&AD Impact: Shortlist - Health and Wellness
LIA: Bronze - Design - Experiential Design | Bronze - Health & Wellness - Social Responsibility/Awareness
Clio Health: Silver - Direct
Spikes Asia: Bronze - Direct
Ad Stars: Silver - Healthcare | Crystal - Use of Direct Marketing
VICKZZZ
CamaZzzta
70% of Peruvians have trouble getting a good night’s sleep, but when asked about problems in the bedroom, we usually only think about one type of problem.
So we asked, “what are the best positions in bed?” Those that allow us to sleep deeply.
To launch Vicks’ new sleep-aid product VickZzz, we highlighted some of the best positions in bed. The kinds of positions we only find ourselves in when we are deeply and utterly sound asleep. We created a book of suggested poses to try out in the bedroom - the Cama Zzz ta, a name suggestively similar to the way Kama Sutra is pronounced in Spanish.
We launched the book with a video, which garnered +800k views and +6k engagements in just a week. To amplify the conversation, we shared some of the poses found in the Cama Zzz ta on social media and asked the public if they had ever tried the poses themselves.
Using on-ground activations, we asked participants to add their own poses to our book. They helped us add more than 500 poses, which we posted on social media. All of this combined made people question their sleeping habits and try the new VickZzz to finally achieve restful sleep. Making it one of the best OTC launches of the year.
Accolades
EFFIE 2017: Bronze - Healthcare - OTC
SINGAPORE WELLNESS ASSOCIATION (SWA)
Sideways Growth Charts
Childhood obesity is rising in Singapore. But parents are still more focused on their children’s growth in height, rather than their expanding waistlines.
Taking conventional vertical growth charts - an instantly recognisable childhood staple found in doctors’ offices and homes - and flipping them on their side, we create an impactful visual to remind parents to also track if their child is growing sideways.
The growth charts have been placed in schools and clinics across Singapore, and doubled SWA’s website traffic in 2 weeks.
Accolades
Clio Health: Bronze - Outdoor Campaign
LIA: Shortlist - Poster
ALCON
Clarity Glasses
Caretakers – husbands, wives, adult children – have to help patients with cataracts make a decision about what IOL to choose. However, they have a difficult time understanding how cataracts affect their loved ones and how they will see the world after the surgery.
Clarity Glasses were designed to help Caretakers experience what life pre and post surgery would be like. The glasses include clip-on lenses that simulate vision at the different stages of cataract, as well as vision with different IOL options after surgery. With the help of these glasses, HCPs were able to show the caretakers what their loved ones are going through and why surgical replacement with a premium lens is not only important, but critical for a person’s independence and quality of life.
The initial set of 600 sets of the Clarity Glasses were distributed across Philippines, Malaysia, Indonesia, India, Hong Kong and China.
The resounding support from eye care professionals led to the development and distribution of 1500 more sets, blurring the lines between even more patients and caregivers to bring clarity to choosing an IOL.
PICARAS
Zombie
Picaras are satisfying and crunchy shortbread cookies that are always within reach. To promote Picaras in a fun and quirky way, we created Zombie to play up how monstrous cravings deserve a monstrous treat.
Accolades
Premio IDEAS: Bronze - Post Production
El Ojo de Iberoamérica: Finalist – Audiovisual Production | Best Special Effects
AVEENO BABY
Stop the Cycle of Flares
Atopic Dermatitis (AD) causes infants to have dry, scaly, and very itchy skin over the head, face, and neck, leaving them extremely uncomfortable and sleepless. Unfortunately, parents tend to only apply moisturiser until the rashes go away. However, it was important to us to highlight that AD is a cycle, and the baby will be covered in serious rashes again in no time without continual treatment.
We brought the problem to life in a cute, cuddly, and relevant manner without losing the undeniably serious undertones by visualising the cycle of AD flares in a custom-crafted baby mobile.
An accompanying EDA was also made to help doctor’s guide parents learn more about Atopic Dermatitis and how Aveeno Baby can help soothe their little ones.
This campaign reminds parents to keep angry skin calm to keep their babies calm – day after day – with Aveeno baby.
LA CURACAO
Possessed
No, your old appliances are not haunted. It might just be time to change them. Good thing La Curacao Electronic Store has shockingly good prices for you.
We created Possessed, a catchy campaign to emphasize the frightening and sometimes comical struggle of using old, tired appliances that seem to have a will of their own.
Translation: Are your appliance asking for a break? Renew your house, Renew yourself.
Translation: Are your appliance asking for a break?
HEALTHCARE ATHOME
Dolce Mal
India is home to 69.2M diabetes patients, with almost 60% unaware that complications from the condition can cause organ damage. So they remain on diets high in sugar, putting themselves at risk of: blindness, amputation, kidney failure, and heart disease. What if we used one of the most popular sweets amongst patients to make people aware of these consequences at the precise moment they are about to fall into temptation.
To bring awareness to HealthCare atHOME’s diabetes management app, we designed Dolce Mal - hand-crafted chocolates with one sole mission: To get people not to eat them.
Each piece of chocolate was shaped like an organ that could be damaged if a diabetic patient maintained a diet high in sugar. Not-so-sweet facts were placed next to them to inform viewers about the risks.
We launched Dolce Mal at India’s biggest food festival during the week of World Diabetes Day, and the impact was astounding. The campaign effectively moved people to download the app, creating a 223% increase in downloads in 3 days.