I believe the best ideas come from diverse points of view coming together to challenge the status quo.
Hi. I’m Rodrigo, I’m currently Regional Creative Director at DDB Singapore and have over 13 years experience creating for local, regional and global campaigns.
I live for the uncertainty that comes with creative problems. I’m excited about the potential that each comes with and what great ideas will come out of them. It’s what makes me obsessively deep dive into them – to understand every angle and the perspectives of everyone involved in order to come up with solutions that connect at a deeper level.
When I’m not at work, you’ll find me exploring AI and prompt crafting to identify opportunities for its application in the creative process, or nerding out while world-building for tabletop roleplaying games.
Work Experience
Regional Creative Director
DDB | Singapore | Jul 2023 – Apr 2024
Creative Director
Sparkfury | Singapore | Feb 2023 – Jul 2022
Creative Director
McCann Health | Singapore | Jan 2020 – Dec 2022
Associate Creative Director
McCann Health | Singapore | Feb 2017 - Jan 2020
Head of Art
Yellow | Peru | Mar 2016 - Jan 2017
Art Director
Carne (Grey) | Peru | Jan 2013 - Mar 2016
Graphic Designer
Circus Grey | Peru | Mar 2012 - Jan 2013
Intern
Circus Grey | Peru | Jun 2011 - Feb 2012
accolades
2024
D&AD IMPACT:
Shortlist - Future Impact
2020
CAMPAIGN BRIEF ASIA:
Singapore's Hottest Agencies 2020 – #10
Singapore's Hottest Creatives 2020 – #23
2019
CANNES LIONS:
Shortlist – Media Lions
CLIO HEALTH:
Silver – Direct
D&AD IMPACT:
Shortlist - Health and Wellness
LIA:
Bronze – Design
Bronze – Health & Wellness
SPIKE ASIA:
Bronze – Brand Experience & Activation
Shortlist – Healthcare
2018
AD STARS:
Silver - Public Service Advertising
Crystal - Direct
2x Shortlist - Outdoor
Shortlist - Design
Shortlist - Media
2017
CLIO HEALTH:
Bronze - Out of Home
LIA:
Shortlist - Health & Wellness Campaign
EFFIE:
Bronze – Healthcare - OTC
Jury Experience
2024
The AdForum PHNX 2024
Film | Design | Digital | Print | Good Causes: Health
New York Festivals Health Awards 2024
Grand Jury
2023
New York Festivals Health Awards 2023
Grand Jury
The AdForum PHNX 2023
Film | Strategy & Technique | Design
MADSTARS 2023
Preliminary Jury | Category: Professional - Brand Experience & Activation Stars | Commerce Stars | Non Professional - Interactive Stars